dell ultrasharp 24 & 27” monitors

PRODUCT LAUNCH

Ultrasharp is Dell’s premium line of monitors that offer unparalleled visual comfort for professionals. Jampacked with features such as an ambient light sensor, protection from harmful blue light emissions, to a smooth 120hz refresh rate, the visual comfort of this family of monitors is like a Love Letter to the Eye.

Our creative team brought this product launch to life through a campaign video, product details page + marcom.

CAMPAIGN VIDEO

Love Letter to the Eye Concept

Building on the Love Letter to the Eye concept, we spotlight the monitor in a stage-like setting, making it the undeniable focal point. The desk, adorned with fluffy pampas accompanied by a cozy blanket, as subtle nods to visual comfort, while a sultry lo-fi track sets the mood—evoking love with a smooth, refreshing energy as we unveil each product feature.

PHOTOGRAPHY

SITE BANNERS

Creative Director - Emily Grube
Art Director - Orlando Faison
Copywriter - Sierra Kenyon
Video Producer - Jaime Lovell
Photo Producer - Corey Hilton
CGI Post-Production Partner - Mystery Motion